Nightclub & Bar Magazine

Beverage News

Dogtoberfest

Denver’s Flying Dog Brewery has released its seasonal Dogtoberfest beer. The Denver-based brewery’s third seasonal of the year is a traditional-style Marzen, brewed with 100 percent imported German ingredients. Dogtoberfest’s grist includes a mix of Light and Dark Munich and Vienna malts. It’s hopped with German Perle and Hersbrucker hops and is lager-fermented. Flying Dog Head Brewer Matt Brophy says that Dogtoberfest is unique from other Fall seasonals.

Quadro Vodka

This new Russian vodka recently entered the U.S. alcohol market. The new brand, imported by Quadro Group LLC, its emerging developer and brand owner, is a totally natural vodka made using the purest natural ingredients: water from a pristine forest preserve and the finest winter wheat from middle Russia. Quadro has garnered a Superb/Highly Recommended rating from Wine Enthusiast, and the product has received multiple awards for superior taste and innovative packaging and numerous appreciative responses from regular customers.

For more information, visit www.quadrovodka.com.

Defend the Bar Band

Castle Brands Inc. has announced that its flagship brand, Boru Vodka, is launching its “Defend the Bar Band” U.S. marketing program. The program’s focus is a Web-based contest to find the most authentic and passionate bar band. Additional elements include a consumer “Defend the Fan” sweepstakes and on-premise “Defend the Bar Band” nights.
“Defend the Bar Band” is the second phase of Boru Vodka’s brand building program, after reworking its packaging earlier in the year. The multi-tiered program begins with the search for the ultimate bar band. Up to fifteen bands will be selected from all the entries received, and their original recordings will be featured on www.boru.com. The bands will compete for the opportunity to win a digital release deal with Roadrunner Records as well as $10,000 worth of new equipment from Musician’s Friend.
Real-time, Web-based consumer voting will narrow the field to four finalists. A combination of consumer voting and industry panel votes will determine the winning bar band. The judging panel is made up of industry and entertainment experts from Roadrunner Records, Blender.com, Musician’s Friend and Boru.

For more information, visit www.boru.com.

Cirrus Vodka

    Three years ago when imbibing Martinis with his friends, Paul McCann wondered, “Why is it that all of the premium brand vodkas are imported?” After a bit of research, McCann found that consumers were gravitating toward distilled spirits, especially vodka, as their drink of choice. Yet Americans produced only a handful of premium brands, and even fewer made them from potatoes.
    To capitalize on growing market of premium vodka drinkers, in 2004 McCann formed The Parched Group LLC, owner of Cirrus vodka. McCann began development of his super-premium, triple-distilled vodka in the downtown Richmond commercial district.
Among other awards, Cirrus won a gold medal at the San Francisco World Spirits Competition in 2006.
    To date, Cirrus is available in Virginia, the District of Columbia and Tennessee and is in talks with distributors in the Carolinas, Georgia, Maryland and Florida.

For more information, visit www.cirrusvodka.com.

Hiram Walker Pumpkin Spice

A unique, seasonally influenced liqueur, Hiram Walker Pumpkin Spice, will hit on-premise establishments October 1. Pumpkin Spice will be available for a limited time — October and November — when the unique flavors of pumpkin and spice rule Halloween and Thanksgiving celebrations. Hiram Walker states that the launch of this new liqueur flavor capitalizes on the soaring popularity of flavored cocktails and reinforces Pernod Ricard USA’s commitment to solidifying Hiram Walker’s position as a leading player in the dynamic cordials category.
“(Pumpkin) adds relevance and excitement to any drink menu and, best of all, helps drive incremental spirits volume by including Halloween and Thanksgiving as part of the holiday selling season,” says Ron Zussman, brand director.

For more information, visit www.hiramwalker.com.