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A Five Star Salute
Industry Congratulates Lifetime Achievement Award Winner Novack
At 'The Show' this year in Las Vegas, the second annual Five Star Awards honored an elite handful of top innovators in the industry (see p. 59 for all the winners). But the highest honor among them is our Lifetime Achievement Award. This year’s recipient is Stan Novack.“
When I found about this, I couldn’t wait to tell everyone — but then I started thinking about what it meant,” Novack says. “This industry has given me so much. I’ve been able to see things, do things and meet people I would never have been able to see, do or meet in a hundred lifetimes.”
A Lifetime of Innovation
Novack is vice president, concept development, for Bethesda, Md.-based HMSHost Corp., a leading provider of food, beverage and retail concessions in more than 200 travel and entertainment venues in eight countries spanning the globe. With over $2 billion in sales, the company has more than 26,000 employees worldwide. The company is best known for its innovative concession planning and operating expertise that couples international brands with regional favorites in unique settings.
Novack is responsible for the creation, development, and implementation of the Cheers branded theme restaurant concept based on the television series. He also led the creative teams in developing the FOX Sports Sky Box, Jose Cuervo Tequileria, Casa Bacardi and Dewars clubhouse concepts for use in HMSHost operations, as well as pioneered the development of other specialty concepts (microbreweries, sports grilles, wine bars, Irish pubs and celebrity chef restaurants) in non-traditional environments, including airports.
He oversees the casual dining, themed restaurants and entertainment concepts that HMSHost has placed in its venues. And, Advertising Age recognized Novack as one of “The Marketing 100.”
Stan, the Man
“Stan is a consumate professional, and an industry pioneer,” says Christine Heller, senior channel marketing manager with Bacardi USA. “He has a good sense of humor and is a loyal and trustworthy friend.”
That trustworthy friend has been and continues to be a true friend not just to the industry but to the world — with more to be done.
“I’ve been so blessed,” Novack says. “It’s only natural to want to give something back.
“Even though I volunteer for boards, associations and charities, I only feel I am giving back a small portion of what I’ve received.” NCB |
