WEB  NCB   
Google
2004 | 2005 | 2006 | 2007
CLICK HERE FOR
THE CURRENT ISSUE:
CLUB CONNECTION
the world's hottest nightspots!
NIGHTCLUBLOG
Fresh thoughts on industry happenings
MESSAGE BOARD
Nightclub & Bar's message board
Join NBRMA
Got Questions?
Subscribe to NCB
Advertise in NCB
Bookstore
Contact Our Staff



Print E-mail

ImageSizzling
Summer Cocktails

Cool Drinks That Earn Cold Cash

 

    As surely as the cold March winds blow in April showers to grow May flowers –– to be carried by June brides –– July and August will be ushering in the long, hot summer before you know it. So, be ready to satisfy your customers’ thirst for something cold to drink by adding some new and exciting cocktails to your summer drink menu.

The Renaissance of Relaxing Libations Image
    Dine Restaurant & Martini Bar in Chicago, a 1940’s style American eatery, offers late-night cocktails and food until 11 p.m. Sunday through Thursday and until midnight on Fridays and Saturdays. General Manager Scott Harney says the 78-seat Martini bar is meant to be the climax of evenings of dining and drinking at Dine.
    The three top-selling cocktails at Dine are: the Violetta, made with Frïs Vodka, a splash of DeKuyper Blue Curacao, a splash of cranberry juice and garnished with an orange twist; the Chicago River, a mixture of gin, vodka and Green Chartreuse; and the Izze Clementine, made with Chopin Vodka mixed with Izze Clementine, served in a sugar-rimmed glass and garnished with a cherry.
    “All these drinks are presented in nine-ounce traditional Martini glasses,” Harney says. “Our focus is on American food with an upscale twist. Our cocktail and wine list represents a back-to-the-future attitude. The cocktails use some old-style liquors, such as Green Chartreuse and Peychauds Bitters. Some of the ‘new’ liquors, such as the Junipero Gin, use the old pot still style of producing liquors.
    ”Harney says Dine’s garnishes are a little different since they use preserved fruit for some drinks. “Our homemade Bloody Mary mix contains no hot sauce or Worstcheshire. It is made with fresh whole tomatoes, grated carrots, grated horseradish, toasted fennel seeds, toasted red pepper flakes, blanched garlic, veal stock and a few finishing spices — very good for you. We garnish it with a cube of Pepper Jack cheese wrapped in salami and speared to a blue cheese-stuffed olive. It’s like brunch from a bottle,” he says.
    The Chicago neighborhood around Dine is full of up-and-coming, hard-working people who want to relax before dinner, and Harney says the bar’s cocktails definitely achieve that.
    “One of our most unique cocktails is the Chicago River,” he says. “The name is catchy, and it is a unique drink. Unlike most Martinis, it is savory. Chartreuse is unusual for most drinks now. It lends a certain cool, savory flavor to the crisp gin. The color also attracts quite a bit of attention. Definitely the most asked- about drink on our menu.”

ImageCalifornia Dreamin’
    At California Café located in King of Prussia Plaza in Philadelphia, Pa., General Manager Frank Campbell says customers clamor for the café’s Liquid Therapy menu that features fresh fruit juices from fruits in season throughout the year.
    Among its offerings: for less than $10, customers can get lost in Paradise Found –– a house-infused fresh pineapple and Skyy Vodka Martini –– or share a Coconut Dream Mojito, a blend of rum, fresh mint and shaved coconut that takes patrons on an island adventure without them leaving their chair. And what could spell summer for guests more than a soothing, refreshing Key Lime Martini made with Absolut Vanilla Vodka, Dekuyper Apple Pucker and fresh pineapple juice for $9.50? The Bikinitini, made with freshly pureed watermelon and Absolut Vodka, also is another refreshing, summer-style creation. 
    Two really peachy keen customer favorites at California Café are the Old Fashioned Peach cocktail, a combination of peach-infused Knob Creek Bourbon, maraschino cherries and a splash of ginger ale for $10.75; and the White Hot Peach Sangria made of chardonnay, Absolut Peach Vodka and a touch of cinnamon packed with seasonal fruit from the farmer’s market for $6.50 by the glass or $12 for a pitcher.
    But the all-time top-seller without a doubt, Campbell says, is the Mango Mojito, made from a blend of mangos, Malibu mango rum and lots of mint and selling for $9.75.
    “Every season, we change the cocktails on our menu, but the Mango Mojito, we have not been able to take off. We tried it once and it didn’t work. The customers wanted it back. So, we keep it on the menu year-round,” he says. NCB


< Previous   Next >

21st Century Cocktails
Paul Westerkamp’s Passionate Take on Molecular Mixology

Vodka Moves Forward
Marketing Vodka Post-Boom

Picking Fruit
Checking in on the Festive World of Flavored Rums

FREAKY FRIDAY
Cash is Key in Besting Your Competition This Year

A MOVEABLE FEAST
Synergy Feeds Profits on Bar and Dinign Room Menus

OLIVES TO ORCHIDS
A Smart, Creative Garnish Adds More than Just the Visual











Mobile Marketing for Nightclubs















 
Nightclublog | Myspace
Recommend Our Site | Contact Us| Privacy Policy
Get the Buzz! Sign up for our weekly newsletter.
Copyright © 2007, Oxford Publishing, Inc. - A subsidiary of Questex Media Group Inc. All Rights Reserved.