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WELCOME TO THE HUB!
With roughly 203 million users today, according to
the latest Nielsen/NetRatings, the American Internet population is
reaching saturation levels, many say. Did we expect otherwise? The Web
has become the preferred method of research, quick answers to
frequently asked questions, a means to see what competitors are doing —
and in many cases — entertainment. Today’s less-is-more social
mentality puts emphasis on speed and accuracy, too — so get to the
point, right? 
Nightclub & Bar is in a unique position
in this industry to offer its readers a business-edged blend of both
profitable information and entertainment. With the launch of its
e-newsletter, The Hub, a weekly round-up of hot happenings and tasteful
trends, and its new e-magazine, e-Nightclub & Bar, a monthly
sampling of stories and anything else pertinent to profit that falls in
between the regular magazine’s printing, Nightclub & Bar is on the
move. Did I mention our new blog, too? Check out nightclublog.com.
We’ve been busy planning more ways to help you raise your revenues, and
these three, exciting developments should do precisely that.
The timing for these reader-friendly renovations
comes at a precise point, too. Beyond the activity-awakening of spring
and its sales, “The Show” this March will stir up success stories,
innovative ideas, profitable promotions and noteworthy news — all of
which quickly and conveniently will be shared with you in the industry
via the World Wide Web.
So, for the latest, stay tuned to Nightclub &
Bar’s electronic evolution, and for the greatest — be sure not to miss
the Western Hemisphere’s best on-premise opportunity, “The Show.” See
you there.
I’ve been looking forward to seeing you all in Las Vegas for a while,
and it’s finally here. Enjoy this special show issue and the
opportunities ahead. Cheers!

Taylor Rau, Editor
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