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e-Ficient Marketing
Are You Utilizing the Web Correctly?

Vintage Sales
Creating and Increasing Wine Sales

Old And New
A Designer’s View of Club Trends

A Chicken-Loving Legend
Roscoe’s Chicken ‘n’ Waffles Profits from its Uniqueness

Taking On Tommy's
The Finest And Freshest Agave Tequilas Outside Mexico

Inside The Box
When It Comes to Vodka, Nic’s May Be No. 1

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Print E-mail

WELCOME TO THE HUB!

    With roughly 203 million users today, according to the latest Nielsen/NetRatings, the American Internet population is reaching saturation levels, many say. Did we expect otherwise? The Web has become the preferred method of research, quick answers to frequently asked questions, a means to see what competitors are doing — and in many cases — entertainment. Today’s less-is-more social mentality puts emphasis on speed and accuracy, too — so get to the point, right?  Image
    Nightclub & Bar is in a unique position in this industry to offer its readers a business-edged blend of both profitable information and entertainment. With the launch of its e-newsletter, The Hub, a weekly round-up of hot happenings and tasteful trends, and its new e-magazine, e-Nightclub & Bar, a monthly sampling of stories and anything else pertinent to profit that falls in between the regular magazine’s printing, Nightclub & Bar is on the move. Did I mention our new blog, too? Check out nightclublog.com. We’ve been busy planning more ways to help you raise your revenues, and these three, exciting developments should do precisely that.
    The timing for these reader-friendly renovations comes at a precise point, too. Beyond the activity-awakening of spring and its sales, “The Show” this March will stir up success stories, innovative ideas, profitable promotions and noteworthy news — all of which quickly and conveniently will be shared with you in the industry via the World Wide Web.
    So, for the latest, stay tuned to Nightclub & Bar’s electronic evolution, and for the greatest — be sure not to miss the Western Hemisphere’s best on-premise opportunity, “The Show.” See you there.
I’ve been looking forward to seeing you all in Las Vegas for a while, and it’s finally here. Enjoy this special show issue and the opportunities ahead. Cheers!

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Taylor Rau, Editor
 

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