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BEVERAGENEWS
KIWI Sensations
From the 42nd parallel in New
Zealand to 42nd street in New York City, the super-premium vodka 42
Below is bringing unique flavors, original marketing and a passion for
great cocktails to the world. Geoff Ross had the idea for a New Zealand
vodka in 1994 when he was visiting America. It took him five years to
perfect his vodka. 42 Below draws its water from a natural spring 1,000
feet below an extinct volcano, which achieves the highest purity
rating. It is distilled four times, is Kosher and aside from the Pure,
42 Below produces four unique flavors: Manuka Honey, Feijoa,
Passionfruit and Kiwifruit.
 Mythically Alluring
Heaven Hill Distilleries Inc. announces the official
introduction of the newest taste sensation in the spirits world –– Pama
Pomegranate Liqueur. The world’s first true pomegranate liqueur, Pama
is leading the way in the next major category in the spirits world.
Made with all-natural California pomegranates, Pama offers a highly
mixable taste profile. It appeals to today’s trendsetters through the
rich history, spirituality and alluring taste of the pomegranate. Pama
Pomegranate Liqueur now is available in New York City, Chicago, Miami
and Southern California –– and it will be available in cities
nationwide by spring 2006 at top restaurants, bars, clubs and the
leading spirits retailers. “The groundswell of interest in the
pomegranate, combined with consumer's desire for new, mixable and
colorful spirits, made this the perfect time to launch Pama Pomegranate
Liqueur,” said Kate Latts, director of marketing for Heaven Hill. “Pama
Pomegranate Liqueur has received a tremendous response in our initial
launch markets, and we are eager to spread the temptation of Pama
Pomegranate Liqueur nationwide.”
Downunder's On Top Of Trends
Bottled in Melbourne, Australia, Downunder Vodka is
imported into the United States and marketed at domestic prices. The
new brand represents the essence of Australian life: free-spirited,
easy-going and fun. Unlike other vodkas, Downunder is triple distilled
from Molasses, making it distinctive and unique. The Molasses is
extracted from 100 percent Aussie-grown sugar cane, resulting in a
polished product yielding a balanced body and a smooth finish.
“Independent Distillers identified an escalating opportunity in the
fastest growing segment in the vodka category. The ‘spin’ is that
although Downunder is imported, it’s being marketed at domestic
prices,” said Kathryn Walters, Independent Distillers’ marketing
manager. The launch of Downunder Vodka capitalizes on the growing
consumer demand for imported vodkas, as well as the current
appreciation for good quality Australian products.
 Cash & Charge
We all need that little extra to keep us sane, and
getting that extra charge has never been so gratifying. Charge
Beverages announces the immediate availability of Liquid Charge in
seven states. With the same essential energy components of the most
popular energy drinks, but with 6.9 percent alcohol, Liquid Charge
provides guests with a break from the norm. It has a citrus flavor base
with a hint of tropical flavors. Containing taurine, guarana, caffeine,
ginseng and more, it is the only beverage that successfully combines
the vital energy components, 6.9 percent alcohol and with a refreshing
taste.
Miller's March Madness
Did you know that last March, 42 percent of all U.S.
televisions were tuned to the basketball championship? Consumers are
passionate about the game, and this year, Hoops 2006 will connect
beer-drinking moments with fan passion for the basketball games and
establish Miller Lite and Miller Genuine Draft as the beers to enjoy
while following the action with friends.This exciting on-premise
program will use POS and interactive merchandise to establish a link
between your customers’ passionate connections with the games and the
benefits of drinking Miller Lite and Miller Genuine Draft.
For more information, see your local distributor for details and to request merchandising materials.
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