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Beverage News
How do you Banana Malibu?
Malibu has launched a dynamic online contest seeking the most creative
video rendition of the iconic song, “Banana Boat (Day-O).” The How Do
You Banana Malibu? contest was created to celebrate the addition of
Malibu’s newest flavor, Tropical Banana. YouTube.com will host the
contest.
From May 1 through June 30, YouTube.com users aged 21 and
older will be invited to submit unique video interpretations, inspired
by an updated classic. Malibu enlisted the talents of acclaimed
producer and DJ RJD2, to create the remix of “Banana Boat (Day-O),”
which will serve as the musical template for this contest.
After an open selection process by YouTube viewers, the top 10
video finalists will be shown to celebrity judge, actor Efren Ramirez,
who will rate the winning videos based on originality, creativity and
inventiveness. Ramirez, who is best known as Pedro from “Napoleon
Dynamite,” will help select one lucky winner to receive the deeds to a
lush tropical banana grove or a $25,000 cash prize alternative.
For more information, visit www.malibu-rum.com.
Daily's Pomegranate Margarita RTO
Daily’s announces the launch of a new flavor to its popular
ready-to-drink family of products — Daily’s Pomegranate Margarita in a
convenient 1.75-liter bag-in-box package.
“Our innovative multi-serve box package, available in Margarita,
Cosmopolitan and now Pomegranate Margarita flavors, utilizes an
easy-to-use tap that locks out air and locks in Daily’s premium fresh
fruit flavor,” said Tim Barr, marketing director for Daily’s. “It is a
great package for entertaining guests or just for drawing a delicious,
cold cocktail right out of the fridge.”
For more information, visit www.thepartymix.com. Divine Vodka
Born out of a passion to create domestic ultra-premium vodka from
grapes, DiVine Vodka hit the spirits market this past year. Unlike most
luxury vodkas that are imported, DiVine is the first and only “estate
vodka” to be distilled and bottled in the United States and made from
grapes. Specifically, it is produced in one of the Midwest’s richest
fruit belts, Southwest Michigan, using grapes harvested from the Lake
Michigan Shore AVA (American Viticultural Area) at The Round Barn
Winery estate.
This artisan process of small batch production, distilling
nontraditional ingredients and crafting by hand, has been predicted as
“the next big thing for 2007” in the Chicago Tribune, highlighting
DiVine Vodka from The Round Barn Winery
specifically.
For more information, visit www.burnettsvodka.com.
New Look for Cabo Wabo
Cabo Wabo Tequila has unveiled a new label design for its line of
ultra-premium tequilas. Labels designed to improve shelf presence and
communicate the premium status of Cabo Wabo were the driving force
behind this change.
“I want the packaging for Cabo Wabo to match the unbelievable
quality of the tequila inside the bottle. While this packaging change
isn’t radical, it moves the look upscale; closer to the quality of the
product,” says Sammy Hagar, owner of Cabo Wabo Tequila.
“A new logo, new front and back label designs will create continued
trade and consumer enthusiasm for one of the fastest growing brands in
the U.S.,” states Steve Kauffman, president of Cabo Wabo Tequila.
For more information, visit www.cabowabo.com.
Three New Vodkas
Dr. David J. Height, president and CEO of SPPGroup USA LLC,
announces the U.S. introduction of Michel Strogov ultra-premium and
Severka premium vodka. Both brands are produced, bottled and imported
from Kolomna, Moscow. Michel Strogov is Russian-produced ultra-premium
vodka at less than ultra-premium pricing — one of the few vodkas that
can claim to being distilled seven times, using only the finest wheat
and the purest artesian waters in the time honored tradition of old
Russia. Both are now available in Illinois for on- and off-premise and
in the state of Ohio, with more states to follow.
For more information, visit www.sppgroupusa.com. |
