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BEVERAGENEWS
Tales of Wales 
Penderyn (pronounced pen-dare-in), literally meaning
“the head of the bird” in Welsh, is the first malt whisky, single malt,
to be produced in Wales in more than a century, and in addition to
spurring economic growth in Wales, it continues to be embraced by
American consumers.
Produced by The Welsh Whisky Co. after eight years
of development under Chairman and Founder Brian Morgan, Penderyn is a
perfect addition to any retailer’s mix of single malt Scotch, Irish and
single-barrel bourbons.
From its Welsh home, Penderyn has spread to
customers in the rest of the UK, France, Holland, Belgium, Denmark,
Australia and New Zealand. “By uniting time-honored distillation and
maturation methods with modern technology, we believe we have produced
a whisky that captures the spirit of the new, contemporary Wales,”
Morgan said. “It stands flavorfully on its own.”
 A Daily's Fix
Daily’s Mixers, non-alcoholic frozen blended
cocktail mixes, Bloody Mary mixes and bar items announces the addition
of ready-to-drink frozen cocktails in single-serve pouches and
multi-serve chilled cocktails in a box to its family of premium
products.
Daily’s new single-serve, ready-to-drink 10-ounce
pouch will be available in two popular flavors — Frozen Margarita and
Frozen Strawberry –– that are delicious, convenient and hassle free.
“The pouch is ideal for use away from home, tailgating, by the pool or
just relaxing on the porch,” said Tim Barr, marketing director for
Daily’s. The single-serve pouches will be shipped four pouches per
carton, eight cartons per case (32 pouches per case). Daily’s
multi-serve ready-to-drink 1.75-liter box also will be available in
both Margarita and Cosmopolitan flavors.
For more information, visit thepartymix.com.
Baaaachanalia 
Spaten North America Inc. again is proud to
celebrate the arrival of spring by the selling of its very special
Spaten Bock from Germany. Production of this special brew was started
last fall when the hops and barley were at their peak, then it was
fermented through the winter with the precise ratio of malt to hops
that guarantees it is balanced to perfection. Spaten Bock is a
deep golden colored beer with a rich malt flavor. It is prefect to
enjoy as the days get longer.
“What many people don’t know is that ‘Bock,’ in
German, means goat, and that is why a goat is featured on our Spaten
Bock promotional materials,” Sieb said. “This eye-catching design will
certainly catch people’s attention.”
Spaten Bock is brewed in accordance with the
Bavarian Purity law of 1516, and alcohol by volume is 6.5 percent and
original gravity is 11.7 degrees. too.
 Passion For Profit DeKuyper announces its launch of DeKuyper Pucker
Strawberry Passion Schnapps. Starting with a burst of strawberry
flavor and finishing with a sweet and sour sensation, Strawberry
Passion is the first flavor to join the successful Pucker line of sweet
and sour schnapps since 2003.
“Cordials and liqueurs are the third leading category in
the U.S. spirits market,” said Victor Rutstein, vice president, North
America marketing. “Category leaders, such as DeKuyper Pucker,
helped to drive a 12.1 percent revenue increase in the cordials
category in 2005.”
“Strawberry is among the most popular flavors in the
beverage category and strawberry-flavored vodkas, in particular, are
performing extremely well,” Chris Mahoney, senior brand director for
DeKuyper said. Pucker Strawberry Passion Schnapps is perfect as a shot,
in a mixed drink or in a variety of cocktails.
Sweaty Blondes
Sweaty Betty Blonde wheat beer, the warm weather
seasonal brew from Boulder Beer Company, hit the shelves again this
spring. The 5th release in Boulder Beer Company’s Looking Glass Series
of specialty beers, Sweaty Betty Blonde made its debut in 2004 in
22-ounce bottles and on draft. Sales exceeded projections by 150
percent, warranting a move to 12-ounce 6-packs in 2005. The
successful 6-pack introduction has the brand trend soaring, promising
another great season in 2006.
Sweaty Betty Blonde wheat beer will be available
through September in 12-ounce 6-packs, 22-ounce bottles and 15.5 gallon
kegs.
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