Grabbing a Sharp'ner
According to the U.S. Department of Labor, Americans only spend
about 40 minutes a day socializing. With longer workdays and
increasingly busier lives, even something as simple as visiting with
friends can become a task. Beefeater Gin hopes to alleviate some of the
pressure and commitment that comes with juggling an already hectic
schedule by introducing a long-standing British tradition, “the
“sharp’ner,” (London slang for a quick and social drink at the start of
the evening) into the American lexicon with a new nationwide
campaign.
“In America, meeting a friend for ‘a drink’ can mean committing to
an entire evening,” says Pernod Ricard USA, Suzanne Freedman, brand
director for Beefeater Gin. “Londoners have the right idea with the
sharp’ner, as it offers a way to meet up with a friend for one drink
and very little obligation.”
For more information, visit www.houseofbeefeater.com.
Stoli Lab Report
Stolichnaya has released the spring issue of the Stoli Lab Report,
an in-depth, cutting-edge compilation of the latest mixology trends
from across the country. To ensure that the Stoli Lab Report captures
the most innovative results, Stolichnaya compiled a team of educated
consumers and experienced bartenders throughout the country to identify
trends and relay information. Trend consultants from New York, Miami,
Chicago and Los Angeles are charged with reporting the latest mixology
news direct from bars and restaurants in these major metropolitan
markets. At the end of each season, Stolichnaya will continue to unveil
the findings to the media in a quarterly report.
For more information, visit www.stolichnaya.com.
Lucid Intro
This month, the United States legally will receive a shipment of
genuine absinthe made with real grande wormwood for the first time in
95 years. In response to the growing demand for absinthe, Viridian
Spirits LLC, an entrepreneurial American spirits company, retained
renowned Absinthe historian and distiller T.A. Breaux to develop Lucid,
Absinthe Supérieure, in France.
“The re-legalization of absinthe in Europe as well as its recent
appearance in popular culture has led to a resurgence of interest in
the United State,s and we wanted to fill that demand.” says Jared
Gurfein, president of Viridian Spirits LLC.
For more information, visit www.drinklucid.com.
Franziskaner Dozen
Weissbeer is now available in a handy 12-pack. It features the new
Franziskaner label graphics on the new long neck bottle. Spaten North
America Inc. imports a full range of premium German beers, including
Spaten Bock, Premium Lager, Oktoberfest and Optimator; Franziskaner
Hefe-Weiss and Hefe-Weiss Dunkel; and Dinkelacker Pils and Dark.
For more information, call (718) 281-1912, e-mail
or visit www.franziskaner.com.
