Of Summits and Sales
    Redcliff, America’s first proprietary premium liqueur, is riding into the glasses of bar-goers in cities nationwide with one of the most unique adult beverages to hit the palate since the abolishment of prohibition. A liqueur “on a totally different plain,” Redcliff was developed with a unique flavor profile based in the all-American flavor of cola with distinct hints of vanilla, spices and other mysterious ingredients. Bottled in a signature, western-styled flask with vivid label artwork by Colorado artist, Stephen Reaves, Redcliff produces an uncommonly complex, warm and unforgettable taste. 
    Redcliff is produced by Redcliff Spirits Company in San Jose, Calif., for Arcella Premium Brands LLC, and it was developed by Franklin J. Arcella, former executive of Seagram’s and creator of Corazon Tequila. Available currently in approximately 10 markets nationwide, it is expected to be in most major U.S. markets by December 2006.

Go OGO
    OGO, a European bottled water brand unique for its high oxygen content, has made its way to the United States.
    Produced by The O-Company in the Netherlands, OGO is also popularly known as “The Breathing Water.”  OGO Oxygen Water is obtained from a local natural spring water source in the Netherlands and delivers around 35 times more oxygen compared to regular water. Verve Brands LLC, an importer of premium international brands based in Memphis, Tenn., has been awarded the exclusive appointment to import and market OGO Oxygen Water in the United States, Canada and the Caribbean Islands.
   OGO isn’t just about the advanced technology that delivers 35 times more oxygen than regular water — it is about using the oxygen to help to boost energy, detoxify the body and help consumers feel good overall.  Oxygen is a critical element to life, and this makes OGO the ideal natural performance drink for people on the move.

Profitably P.I.N.K.
    The first 80-proof, super-premium vodka –– flawlessly infused with caffeine and guarana –– has hit shelves, filling a void in the spirits category. Made from the finest handcrafted vodka from Holland, p.i.n.k. contains a flavorless caffeine and guarana formula that does not disrupt the vodka’s exceptional quality.
    Consumers wanted a completely versatile vodka that provides the intensity without the unwanted flavor of popular energy drinks, and so David Mandell, president and CEO, High Energy Holdings LLC, created p.i.n.k. to fulfill the need.
    “While traveling through Brazil on government business, I witnessed the power of guarana and its widespread popularity,” Mandell said. “The bean is now being used in sodas, juices, workout drinks, vitamins and a host of foods. For us, it was a perfect ingredient for p.i.n.k.”

Taking the NEXT Step in Sales
    Barry Gutin, co-owner of Cuba Libre Restaurant & Rum Bar, has unveiled the launch of Cuba Libre Rum. Produced by El Dorado distillery in Guyana, South America, it is available in six delicately crafted varieties, all under the Cuba Libre label. The White Rum is light and crisp, the Dark Rum is full-bodied and rich and there’s a fruit-infused Spiced Rum. In addition, there are three complex blends of aged rums, including a 5-year-old rum, a 15-year-old rum and a 21-year-old rum. It is now being served at both Cuba Libre locations, in Philadelphia and Atlantic City. At Cuba Libre’s Atlantic City restaurant, patrons can purchase bottles of any of the Cuba Libre Rums to enjoy at home: the White, Dark and Spiced rums in 1-liter bottles and the three aged rums in 750-milliliter bottles.