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BEVERAGE NEWS
For a Sweet Sale
What’s
better than giving chocolate on Valentine’s Day? Chocolate beer, of
course! Rogue’s Chocolate Stout, a product of Rogue Nation, is priming
operators for some especially sweet sales in the coming month.
Brewmaster John Maier took Rogue’s World Champion Shakespeare Stout,
named the “Best of 1500 Beers” by Bob Klein in the Beer Lover’s Rating
Guide, and added chocolate imported from Holland. Since its debut,
Rogue’s Chocolate Stout has received worldwide acclaim.
The label honors long-time Rogue National Citizen and Rogue employee
Sebbie Buhler. The special edition Valentine’s Day Chocolate Stout
bottle is screen-printed and includes food pairings, tasting notes,
brewing specs and ingredients. It is available throughout the United
States in 22-ounce bottles and on draft year-round. The special edition
Valentine’s Day bottle is available only in January and February.
The Joys Of Italy
The Pallini family, creators of Pallini Limoncello, the No.  1-selling,
ultra-premium limoncello worldwide, proudly presents its two newest
flavors — Pallini Raspicello and Pallini Peachello.
Based on a family recipe handed down through the generations,
Raspicello blends blueberries and black currant with wild raspberries
collected from the mountains in the Abruzzi region of Italy. The result
is a ruby, jewel-toned appearance and silky, lightweight body that is
perfect for any time of the year, but it especially sweetens up sales
of Valentine’s Day cocktails.
Pallini Peachello is a satiny liqueur brimming with appeal. Made from
Italy’s native white peaches, Peachello has a tantalizing aroma and a
sensational palate, with a complex array of fresh, peachy flavors laced
with notes of vanilla and spice. Both Peachello and Raspicello may be
served chilled or on the rocks.
For more information, call Castle Brands Inc. at (800) 882-8140.
 Cold, Cold SAKE From the wildly popular company
Gekkeikan Sake comes its newest products, Nigori Sake and Zipang
Sparkling Sake.
Traditionally brewed, Nigori sake is naturally milky in appearance, due
to the rough filtration process. The taste is rich with hints of fruit
and is the perfect complement to rich or spicy dishes.
While Zipang is also meant to be served cold, it is lighter and sweeter
sparkling sake with carbonation that gives it a burst of bubbles.
Nigori Sake is available in a 300-milliliter bottle with appealing
green glass and 10 percent alcohol by volume. Zipang Sparkling Sake is
seven percent alcohol by volume and can be found in a 250-milliliter
bottle. Neither Nigori nor Zipang contain sulfites.
NEW Packaging for a NEW Year
Following 10 years as a consumer favorite, Luna di Luna wine is  celebrating
this special anniversary with a makeover to position the brand for many
more years of sales growth. Renowned for exceptional blends and
eye-catching packaging, Luna di Luna will launch its new look this
month — including every element of the brand from new labels and case
designs to POS and advertising in order to maximize consumer attention.
Luna di Luna remodeled its packaging as a result of extensive
nationwide market research. The distinctive and contemporary new labels
display a modern twist, preserving the fun spirit of the original brand
of wine blends while adding a touch of sophistication. The brand now
will be recognizable to its loyal patrons while also appealing to a
broader market of consumers.
Heaven on Earth
Heaven Hill Distilleries
Inc., reports a smooth launch of its newest addition to the American
whiskey landscape — Bernheim Original Kentucky Straight Whiskey.
Bernheim Wheat Whiskey is the first wheat whiskey to enter the market,
according to the Alcohol Tax and Trade Bureau. Heaven Hill Master
Distillers Parker and Craig Beam developed the wheat formula with a
minimum of 51 percent winter wheat. The recipe also includes corn and
rye, and the wheat adds a richer flavor overall.
The current bottle features a gold medallion label over clear glass
with wheat etchings and a wax closure. Bottled at 90 proof, it hits the
shelf after five years of aging. “Even as a young whiskey, it compares
with some of our older spirits,” Parker Beam says.
For more information, call Larry Kass, director of corporate communications, at (502) 348-3921 or
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