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Profit Pavilions and Critical Conferences
Just a Few of the Special Features of 'The Show'® Addressing Burgeoning Profit Centers
Anyone who’s been to “The Show” in Las Vegas over the years has noticed
that each year, the scope and breadth of offerings in the exhibit hall
and in the seminar tracks has grown. Never content to rest on its
laurels, “The Show” continues to stretch its reach to gather in one
place as much as it possibly can, to present operators with the
knowledge and tools they need to take profits to a level beyond last
year’s.
Comprehensive information about all “The Show” has
to offer is at nightclub.com, but on this page is a
spotlight on just a few elements to note.
Latin American Pavilion
One of the new areas of focus in the exhibit hall is
the Latin American Pavilion. For the first time at “The Show,” this
special area will showcase products with a Hispanic/Latin flair. Any
operator whose venue’s concept is Latin-themed or whose concept is not
Latin but incorporates or is considering incorporating beverages, food
and promotions influenced by Latin culture will find this new pavilion
a welcome addition.
“The Latin American Pavilion adds a new dimension to
‘The Show’ and a preface for Fiesta Latina, which we will host in
Houston, in conjunction with Expo Comida, in April,” says Jennifer
Robinson, C.O.O. of Oxford Publishing Inc., producer of “The Show.”
Sports Bar Conference
Back by resounding popular demand, the Sports Bar
Conference is more than a mere pre-game pep talk. It has the elements
operators need to craft a solid game plan. The following are a few of
the sessions designed to give sports bars a winning edge in their
markets.
“It’s Raining Revenue” helps management maximize the
revenue to be had from fantasy sports. Rick Van Hollebeke, president
and C.O.O. of FantasySportsBiz, will coach this session, sharing from
his playbook on how to implement this revenue stream and make some
noise with your clientele and entice more people to your venue.
The “Grand Slam Sports Bar Menus” seminar will
feature a panel of industry stalwarts, led by Charlie Greener of
Rawlings Sports Grille, delving into the strategy behind a winning menu
- from graphic design to the actual planning of flavors and variety
represented therein. Greener’s development of multi-venue concepts of
more than 30,000 square feet has produced more than 50 such super-club
venues at locations throughout the nation and $60 million in annual
sales.
Matt Smiley of Barmuda Corp. is going to show sports
bar operators how “Go Undefeated” with promotions and events. Smiley’s
session will look at how to roll with the fumbles and shifts of
momentum during sports seasons and keep driving toward the end zone of
profit, no matter how the season is panning out.
Exhibit Hall of Fame
Not only does “The Show” present the perfect forum
for networking with industry experts, you never know what famous faces
you might see in the exhibit hall. More celebrities will be mingling in
the hall; the only way to find out who they will be is to register and
join them in Las Vegas! NCB
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