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Do it Just Light That
Just Light That is the New Life of the Vegas Party
Bugsy Segal lit up Las Vegas all right –– turning a small,
tumbleweed-blown desert outpost into a national, and now international,
gaming and nightclub destination almost overnight. But leave it to
another Las Vegas good-time icon to take Bugsy's vision a giant step
farther –– keeping the party going coast to coast –– night after
profitable night –– with an array of innovative, light-animated
products guaranteed to pack the house and banish the competition across
town.

A Kaleidoscope of Colors
Just like that, Just Light That (JLT) can turn an
ordinary, two-dimensional dance space into a 3-D kaleidoscope of light
and color and motion with its premiere interactive lighting system
comprised of pressure sensitive LED tiles that may be purchased
outright or rented for a special occasion.
Just Light That’s line of Atomic Products, including
Atomic Sunglass, Atomic Watches, Atomic Keychains, Atomic Dog Tags and
Atomic Sandals, bring still more Vegas-style pizzazz to the party for
patrons, and help to turn good nights at the door and the bar into
great nights for operators. All of JLT's Atomic Products are available
at wholesales prices with minimum orders.
Turn On the Traffic
The mainstay of its growing business and reputation,
Just Light That's dance floors differ from conventional ones in a
number of key ways, says JLT CEO Jarred Mendelson, who first saw the
LED technology developed by Lightspace at a trade show in Los Angeles a
few back.
“The interactive, LED technology can be applied to
dance floors and all flat surfaces,” Mendelson says. “It can be a wall
and a floor combo.”
Instead of just being a dance floor that patrons stand on, the dance
space is all around them, Mendelson adds. “The floor
responds to pressure as you touch it. The floor and the walls work in
combination. The effects from the floor will bleed over to the walls.”
This light and sound experience is contained within
a platform that can be assembled into floors or walls of any size,
allowing for unlimited combinations of full color animations and
interactive lighting effects. The Lightspace technology can be
incorporated into many permanent design aspects, including ultra
lounges, large clubs, atmospheric wall displays, bar tops and more.
A typical installation is a 16-by-16-foot
dance floor that sells for approximately $100,000, Mendelson says.
Though not inexpensive, he says a JLT dance space can pay for itself in
short order, whether as a prop for corporate events, an enhancement to
a VIP area or a change of pace for operators who cater to a slightly
different crowd night to night.
“The floor is totally programmable. We can put any
logo on the floor, as well as animation and even video,” Mendleson
says. “If a beverage brand is hosting a special event at your venue,
you can charge them to put their logo on the dance floor.”
JLT dance floor tiles, made of Kevlar with a Lexan
cover, also are durable. “They withstand 3,000 pounds per square inch,”
Mendelson says. “Evereyone's first impression is awe. The flexibility
of our product gives any venue an added advantage.” NCB
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