BEVERAGENEWS

Less Impurities...More Imperia
In Russia, the land of vodka, Russian Standard is the best-selling brand of premium vodka. With a recipe faithfully based upon Dimitri Mendeleev (inventor of the Periodic Table of Elements) and his standard, the company launched Russian Standard Original in 1998 and Russian Standard Platinum in 2001. Founder Roustam Tariko has established a new standard for Russian vodka with a product that has the lowest level of impurities on the market. Imperia starts with the highest grade of wheat grains harvested in winter from the black soil of the Russian Steppes and a spirit that is distilled four times. It is here that Imperia begins where others end. The spirit then is distilled another four times for a total of eight distillations.

The Spirit of Brazil
Diageo, the world’s largest premium drinks business, announces its release of Oronoco Rum, the first ever super-premium white rum made from fresh-cut Brazilian mountain cane. The triple distilled, naturally smooth spirit now available in San Francisco also will be available in New York City and Los Angeles. “A great opportunity exists in the marketplace to create the ultimate white rum spirit,” says Becky Bunnell, senior vice president, Diageo Innovation. Oronoco is the product of Vicente and Roberto Bastos Ribeiro’s passion for creating high quality cachaça. These distillers believe that mountain cane yields a superior taste, like coffee and wine grown on mountain slopes. The mountain terrain and fast drainage produce a complex and flavorful cane that is harvested by hand and crushed within hours of cutting.
 “It was a welcomed challenge to apply our family’s experience and knowledge in cane distillation to create a clear, smooth rum,” says Vicente Bastos Ribeiro, Oronoco master distiller.
We were honored when Diageo approached us to create this rum.”

Rum's Redemption
Moët Hennessy USA, the newly formed wine and spirits division of the world’s leading luxury goods group LVMH Moët Hennessy Louis Vuitton, announces the launch of 10 Cane Rum, a brand that promises to bring luxury, style and innovation to the category.  Produced on the sun-dappled, wind-swept island of Trinidad, 10 Cane Rum is made from the first pressing of sugar cane, grown and gently harvested in the island’s rich, volcanic soil. A meticulous, small-batch distillation process incorporating French pot stills and aging in French oak barrels brings the centuries-old expertise of Moët Hennessy spirits to rum.

THE X FACTOR
|Power Drinks announces that Xtrem Energy Drinks now will be distributed by National Distributing Co. in Florida, Georgia and South Carolina. National Distributing Co. will distribute Xtrem Energy Drinks to its customers in bars in the Southeast U.S. market. “We are very excited about our agreement with National Distributing Co. to expand our distribution in the southeast region,” said Faustino Martinez, CEO of Power Drinks. “This is a great partnership between two companies that understand both the energy drink industry and the energy drink consumer.” Xtrem’s unique taste profile with no-bad-after-taste flavor has made it a popular brand in Spain.

For more information, visit xtremusa.com.

HOT IRISHMAN Superior Irish Coffee
Help your customers celebrate St. Patrick’s Day with true Irish flair by offering Superior Irish Cream Coffee and Cappuccino on your menu. Superior flavored coffees are made with 100 percent Arabica beans, the highest grade of coffee beans available. Irish Cream Coffee and Irish Cream Cappuccino are perfect for St. Patrick’s Day customers in search of rich, flavorful coffee drinks. Superior Coffee’s many equipment options and 24/7 service and support make it easy to incorporate Irish Cream Coffee and Cappuccino into a beverage program for St. Patrick’s Day or any day of the year.