Three Days of Profitable Techniques That Will Change Your Business (and Theirs) Forever!

Is your nightclub or bar venue growing at the rate it should? What about your promotions? Are they fresh and always being updated or do they tend to repeat themselves month after month like a TV rerun, drawing the same crowds and the same disappointing results?

And how about your operations strategy? What do your numbers say about the health of you venue(s) and your future? Are you running unnecessary risks as to safety and security concerns?

Is employee turnover beginning to affect your profitability and momentum? As a club owner/operator, have you thought about adding a Hip-Hop Night or a Signature Drink menu unique to your venue to boost your weekly revenues but just don't quite know how to go about it?

There's no better time than the 2004 International Nightclub & Bar Beverage & Food Convention and Trade Show in Las Vegas March 7-10 to resolve to bury your competition and grow your profits exponentially.

Whether you're the owner or manager of a bar or club chain, the sole proprietor of an independent operation, or somewhere in between, “The Show's lineup of Profitable Techniques seminars are your first line of defense against liability, slow nights, employee attrition and sagging profits, as well as you first line of offense for increasing traffic, check averages, party sizes and branding your venue.

Here's a sampling of “The Show's” 40-plus seminars designed to take your operation to the next level. Led by top experts in their fields, topics include management and operations, marketing and promotions, trends, technology, liability issues, safety and more. Depending on your establishment, “The Show's” Full Program of Profitable Techniques allows you to choose the seminars that best fit your venue's needs. Full Program registration includes your choice of seminars, entrance to the exhibit hall March 9-10, nightly networking events, parties and concerts, and a free program audio CD valued at $250.

The Power of Neighborhood Marketing and Four-Walls Promotion

This "How To" session by Tom Feltenstein, marketing guru and mastermind of Tom Feltenstein's Neighborhood Marketing Institute, will give you the 7 keys for blueprinting your own personal neighborhood-marketing plan.   We know the only way to compete in today's fierce hospitality marketing war is to fight your battles where you can win them –– in your neighborhood, at your property line, and within your establishment's four walls.   Don't waste time, energy and a fortune trying to lure customers from far away; learn how to mine the rich potential in your own backyard.

Creating a Solid Promotional Program to Increase Sales

Patrick Henry and the staff of Patrick Henry Creative Promotions has created award winning promotions and marketing programs for Olive Garden, Lone Star Steakhouse and Saloon, and Hilton Hotels. Their creative no nonsense approach to marketing is easy to understand and can increase your beverage sales in just a few weeks. Patrick Henry's seminar is fun, creative and high energy and can help operators on limited budgets. You will learn how to create a promotion, how to effectively execute a program, and see for yourself dozens of exciting promotions you can take home and implement immediately.

Marketing Power Panel

Connect with the best! This is your chance to dialogue with some of the bar, nightclub and restaurant industry's most decorated veterans. Nowhere else can you get workable solutions to your most profit draining problems. This group of handpicked marketing experts will put themselves on the "firing line" during this dynamic Q&A Session, moderated by Tom Feltenstein of Tom Feltenstein's Neighborhood Marketing Institute.

Bar Training Essentials

A well-educated bar staff can mean the difference between empty stools and lack-luster sales and being the "happening" place in town. Learn the latest training techniques from a panel of distinguished bar professionals let by Mark Vaughan, editor and publisher of Santé, the Magazine for Restaurant Professional.

Effective On-Premise Category Management

Category management isn't just for large retail chains or nightclubs anymore! Learn how to maximize profits minimize customer dissatisfaction from Dirk van Renesse of National Distributing Company. Discover how to work with your supplier to efficiently manage your inventory, properly place products and anticipate customer demand. It's the hottest idea in space management, and it will work for you!

Serving Wine at the Bar: Developing a By-the-Glass Program

With wine sales souring nationwide, bar customers are increasingly calling for their favorite varietals. Join Santé editor and publisher Mark Vaughan and a panel of wine savvy beverage managers as they unravel the mysteries of creating the perfect BTG wine program for your bar.

Revolutionize Revenues with Music Videos

Lights on a dance floor that can display video a image anywhere, DVD players that act like a DJ turntable, video projectors that cost less that $1000, flat screen TV s less than the cost of consumer projection TV s, your own custom Music video channel that you can tell what type of music to play and when?   All sound like Sci-Fi... Nope... It s here NOW. The who, what, where, why and how of adding Video to your club, bar or restaurant. Presented by Jim Robinson, President, Promo Only.

Top 20 Promotional E-mail Marketing Campaign Tips & Practices

Have you been sending e-mail newsletters, sales notices and special promotions to your customers, but receiving little to no response?   In order to compete in today's saturated e-mail marketing environment, you must be knowledgeable about every component of a campaign – from content and design to the technology behind it all.   In this session, Tricia Robinson and Michael Pridemore of Socketware will focus on the top 20 tips to help you fill seats and increase food and beverage revenue using e-mail marketing. They will explain the nuances of e-mail marketing that can make or break a program and the important issues in developing trackable, measurable, permission-based e-mail campaigns.

Nightclub Music Management Secrets

Are you tired of struggling with your DJ music presentation? Hearing the same songs every night? Finding it frustrating communicating with your DJ?   This ALL NEW seminar presented by Wyatt Magnum of CMS promises to unlock the secrets for owner operators and managers to solve their DJ and music challenges.

Dealing with Distributors

Find out how to manage and understand your distributor relationships. Distributor relationships can be extremely profitable. This one-hour session will teach you how to manage account/distributor relationships from the ground up. Find out why supporting new or small distributors can be to your advantage, understand the shrinking number of distributors in most markets, and learn strategic relationship management techniques that will make your distributor relationship a valuable asset to your operation.

Barbarians at the Gate: How the Neo-Prohibitionists Are Working to Put You Out of Business

Organized interests are working harder than ever to remove licensed beverages from our culture. Through activism at the federal, state and local levels of government, neo-prohibitionist organizations are using community resources and taxpayer dollars to advance their agendas.   Come hear from one of the industry's leading advocates about what our opponents are up to and what can be done to ensure that their radical agendas are not successful. Presented by David K. Rehr, President, National Beer Wholesalers Association.

Fighting for Your Right to Party

Whether you realize it or not, your right to enjoy licensed beverages is under fire.   From city councils, to county commissions, to state legislatures, to the U.S. Congress, efforts are underway to restrict access, availability, and freedom when it comes to the responsible sale and promotion of licensed beverages.   The answer to these threats is to get organized.   Hear from a national political expert about the importance of advocacy, unity and organization and about making certain we understand that with rights come responsibilities. Presented by Craig A. Purser, Vice President, National Beer Wholesalers Association

$1 Billion at Stake!

Did that get your attention? It should. State taxes are the biggest threat to your bottom line. Learn how to effectively fight them. $1 billion in retail sales are at stake in 2004. State budget problems have become epidemic around the nation. Nearly every state has a deficit, and the first place that's looked at for more taxes is the alcohol industry. We are already taxed over 50 percent on every drink or bottle. Enough is enough. Taxes hurt the consumer and the responsible social drinker. This hurts you, the nightclub, bar, and beverage retail storeowner. Join Dr. Peter Cressy, president of the Distilled Spirits Council, and his team of nationally recognized experts as they explain how to win the battle against increased taxes.                                                                                                   NCB