Screen with Envy
Music, Marketing and More With ScreenPlay  

On-site marketing has experienced perhaps no greater star player in recent years than screens programmed with an ever-more-specialized sensory assault, part of an overall scheme of music video and marketing messages. Among the tech wizards behind the scenes making this happen is ScreenPlay, whose Nightlife music video system aims to offer a complete music management and advertising solution for the hospitality industry.
    What ScreenPlay brings to the table are systems developed to give complete control to bar owners over their on-screen entertainment — with an extensive library of more than 9,000 song titles and 500 hours of music video. Operators can choose from a collection of pre-programmed playlists or customize their own. Nightlife’s user-friendly interface makes it easy to schedule both entertainment and advertisements by minute, hour, day or week. Its billboard feature allows for custom on-screen promotions, to increase sales and brand awareness.
    And operators need not scrap their existing systems and start at square one. Nightlife is designed to connect seamlessly with existing audio and video components to deliver quality sound and digital imaging.

DJ Job Security
    DJs shouldn’t fret; their place in the mix is secure.
    ScreenPlay’s custom Numark video controller interfaces with Nightlife and allows DJs to cue and mix video clips just as they would traditional CDs and vinyl. The ability to pitch-bend, cross-fade, preview, start and stop songs complements Nightlife’s extensive features.

Praise and Promise   
    Of course, a technological advancement is only actually an advancement if it really works where the rubber meets the road. So far, on-premise users of ScreenPlay’s system have been pleased.
    “The Moose Restaurant Group started using the Nightlife video music systems almost two years ago,” says George Watson, vice president and managing partner at Moose McGillycuddy’s Pub & Café in San Diego. “During this time, the results have been fantastic. Not only are our customers mesmerized by the videos, our DJs are stoked by the ease of use and flexibility of the system.”
    “Our guests can’t believe they have all these videos to choose from,” says Victor Tieri, general manager at 10pin Bowling Lounge in Chicago. “It really helped define our concept and set us apart from the competition.”
    Promotions-intensive success story The Library Bar & Grill in Albuquerque, N.M., has made Nightlife an integral part of its in-house promotions as well. “Communication through audio and video has proven to be successful,” Owner Scott Garrison says. “ScreenPlay’s Nightlife system is one of our biggest contributors — hands down worth every penny.”
    Capturing the attention span of the bar patron and keeping them around is part of what helps the system pay for itself.
    “It allows us to appeal to our diverse clientele,” says Will Coleman, owner of the Purple Martini in Denver, Colo. “We’ve noticed longer customer stays as they watch the videos.”