NTN Report
Capitalize on the Competition
 Bar and club environments have been drawing in guests in
search of the way to spice up their days and nights, and typically
Nightclub & Bar’s NTN Report breaks down the responses of the
people polled for this survey to help operators refine their plan for
profit even more. This issue, however, the focus is on the National
Trivia Network itself, and how NTN is and can be a source of reliable
revenue for bar staff.
From slow times of the week or as added-value entertainment for guests
going out, NTN has for many years become an asset to on-premise
operators. Guests love it, but don’t take our word for it — it’s here
by the numbers. In keeping with the NTN Report theme, however, the
following poll responses about NTN user habits are key to extra capital
for those in the know.
A Bottom-Line Bonus
Healthy challenge and competition is human nature, and it functions
well when properly channeled in a bar environment. When asked what is
most appealing about NTN, 34 percent — the largest group — of those
polled enjoy the pure competition of the game. Other responses en masse
were the 30 percent who said NTN was a fun way to pass the time at a
venue and 15 percent who said the sheer amount of social interaction
was enticing. Twenty percent of respondents reported, though, that the
bar the NTN is played in is their favorite aspect, so with a successful
concept and environment, the games are a bonus for the bottom line.
Knowing that guests like NTN games for these reasons, expect them to
come to your bar to play at least one day a week, as 29 percent of poll
respondents reported. Just shy of that number, 24 percent reported
playing more than three days a week. Fourteen percent reported playing
an average of two and three days a week, respectively, and 18 percent
said they typically don’t play at all. Since nearly a third of all
respondents say they play at least one night a week, why not cater to
them with promotion — consider offering an NTN Night if you don’t
already.
They Stay to Play
Once these players are in your bar, how long do they stay? The
responses skew toward at least three hours, a great time frame to
showcase your food, beverage and entertainment offerings. Only 13
percent of men and women say they play NTN for an hour or less.
Twenty-five percent say they play for one to two hours, 27 percent say
they play for two to three hours, and another very encouraging 27
percent say they tend to play NTN for three hours or more per bar visit.
Focusing on the time available to offer guests fine food fare and
delicious drink options, too, appears to be a major key to extra cash
where NTN is involved. Given their options of how likely they would be
to eat and/or drink while at the bar playing NTN, a substantial 65
percent of poll respondents say they would be inclined to partake. So,
break out the NTN, fire up the fryers and ice down the pitchers. Once
again, NTN is a win — both for bar guests and venue owners. NCB
Editor’s Note: NTN offers a suite of products to improve the total
customer experience. The NTN Network broadcasts live interactive
entertainment play-along sports and trivia games in sports bars and
restaurants. NTN Wireless provides guest/server paging solutions,
pager repair/replacement services, and stored-value gift card/loyalty
programs. Call (888) PLAY-NTN or log onto ntn.com for more
details.
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