Embracing Change
Smoking Bans Have Everyone on Edge

For some owners and operators out there, it is a worst-nightmare looming just under the proverbial bed. And, for some, it is a painful reality they never imagined possible just a decade ago. The legislation for smoking bans is sweeping the country and, like all situations in which the government ‘bans’ something, there is outcry on both sides of the fence.
    This month’s Buzztime Report is devoted to asking your patrons what they prefer when it comes to a cigarette’s right to enter your bar. Our findings were pretty much as we suspected –– straight down the middle.

Break
    The first questions findings basically set up the groups in equal proportions. In your bar, provided you don’t run a cigar bar, you may find at any one time, those who consistently smoke, those who never smoke and those who are social smokers or just don’t care. As an owner, you must try to appease large percentages of ‘types’ of people who frequent your bar to ensure success. If the law now prohibits smoking in your area, your smoking clientele don’t have much of a choice.
    By offering them some sort of covered outside seating or standing space, they are more likely to choose your venue over the competition.
Thirty-one percent of those polled who smoke said that they wouldn’t mind visiting a non-smoking bar. Get out from behind the bar and ask your patrons. You just might find they don’t enjoy smelling like an astray at the end of the evening either.

Ample Coverage
    The second question points to the fact that these laws do little to curb smokers from smoking in general. Thirty-four percent polled who also smoke said that they have not cut back. A collective 28 percent are swayed in some direction, and the remaining 38 percent are not smokers.
    Again, the only way to provide satisfaction for everyone is to provide something for everyone. That means providing some coverage — possibly umbrellas even for inclement weather, for smokers, and a clean-air environment inside for non-smokers.
    Once again, in a dead tie, the third question reiterates the fact that half the population in your bar is going to be unhappy if you only please one side. Open the window, build a patio and provide some promotions geared towards the fact that the non-smoking ban might not be such a bad thing.
    Team with a local drycleaners to pick up and drop off clothes during your Happy Hour for patrons in honor of the new fresh air.
    Finally, 61-percent said they are not in favor of a smoking ban. This percentage has made its voice heard with no avail over the past few years. It is time to come to grips with the smoking bans in case one is instated in your neighborhood or is headed your way.
    Instead of weeping, embrace the possibilities. Splurge on that new furniture, invite your older citizens out for a wine tasting and host a family day at your restaurant –– the smoking bans are here to stay for the time being.