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The Fiesta Gets Bigger
Fiesta Latina Joins Expo Comida Latina for the Largest Hispanic Beverage and Food Event in North America. The
Nightclub & Bar Beverage and Food Fiesta Latina — which has been
held in San Diego and Los Angeles in recent years — is back, bigger and
better. For operators wanting to drive profits with Latin-themed
concepts and promotions, it’s the premier show to attend.
This year, the show hits Houston in a co-location
with Expo Comida Latina. Last April in San Antonio, Expo Comida Latina
(ECL) debuted as the largest Hispanic food and beverage event in the
state of Texas. For 2006, ECL Texas will be joined by Fiesta Latina to
create a mega-event. The co-location will be a one-stop shopping
experience for operators seeking the latest in Hispanic food and
beverages. The combined exposition will be held at the George R. Brown
Convention Center in Houston, April 24-25. This show
combines the elements of a traditional Nightclub & Bar show and
offers an in-depth study focused on the Latino/Hispanic market. It’s a
marketplace of ideas and opportunities where professionals in all
segments of the hospitality industry can learn and network as the
nation responds to this rapidly expanding market.
Education, Products and Much More 
The pairing of Fiesta Latina and Expo Comida Latina
provides a complete lineup of more than 20 educational sessions
targeted to boost profitability, along with an exhibit hall packed with
new products and services from more than 300 suppliers. A host of
nightly networking events will create more opportunities for buyers and
sellers to meet. Rudy Beserra of Coca-Cola’s Office of Latin Affairs
will deliver the show’s keynote address.
Seminar topics will include lighting tips,
recognizing and capitalizing on trends in Latino markets across the
United States, Latin concept promotions, nightclub security, risk
prevention and management, music solutions, marketing, improving
service, crossing over to reach consumers of different cultural
backgrounds and much more.
The Culinary Demo in the exhibit hall will feature
award-winning Chef Lala (Laura Diaz-Brown) and celebrated chef/authors
Michael Flores, Sandra Gonzales and others.
Big Benefits
Fiesta Latina is the nation’s largest Hispanic
nightclub and bar event and is produced by Oxford Publishing, which
also produces the Nightclub & Bar/Beverage Retailer/Beverage &
Food Convention and Trade Show annually in Las Vegas, which is the
largest beverage and food event in the Western Hemisphere.
“Beverage is our core business, so teaming up with
Expo Comida Latina, which is synonymous with food, brings an
unparalleled merger of beverage and food that will offer attendees a
show experience that is sure to enrich their profitability,” says
Jennifer Robinson, chief operating officer of Oxford Publishing,
producer of Fiesta Latina. Both Fiesta Latina and Expo Comida Latina
have developed over the last four years to become the platform for the
introduction of new Hispanic products to North America. For more
information, please visit expo-comida-latina.com or nightclub.com today. NCB
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