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SV Supreme Vodka Partners with AccuRadio to Introduce Silk Radio
As part of its branded online entertainment effort, SV Supreme, the naturally
smooth "silk" vodka from Russia, confirms that it has launched its very own
Internet radio station called Silk Radio. A partnership with AccuRadio, the
first multi-channel internet radio station reaching more than 1,000,000 unique
listeners a month, the fully branded Internet radio station will serve as an
innovative way for the brand to interact with its key audience.
The
format of Silk Radio will be centered on Hiptronica, the same type of music
heard in upscale young clubs, with sub-channels for Indie music, Emerging
Artists and Dance.
"Silk Radio is much more than a media buy or
sponsorship," said Kurt Hanson, CEO of AccuRadio. "We've taken the Internet
radio platform and created a station solely for one brand, where that brand
controls all content - music, playlists, images and messaging."
Check out
Silk Radio at www.svvodka.com .
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