Republic National Distributing Company and 1Vine Marketing Create Technology  Partnership

Republic National Distributing Company (RNDC), the nation's second largest wholesaler of premium wine and spirits, is teaming up with 1Vine Marketing, Inc. to streamline the distribution of wine-related sales information across the U.S.  1Vine is a marketing web portal for the wine industry.
 
"1Vine provides a great tool for disseminating wine marketing material to our sales teams," says Ken Rosenberg, assistant vice president of wine for RNDC.  "Their web portal enables us to share time-sensitive information much faster and more efficiently than traditional methods."

According to Rosenberg, the 1Vine service fulfills a major wine industry need to make beverage marketing information readily available to sales personnel, allowing the wineries to concentrate on the production of their products and the distributors to focus on selling those products.

Previously, wineries' product information was created in a print format, which was then sent to the wholesale distributor by the winery sales force. Now with the 1Vine web portal, wineries have a single online location to post product information that can be distributed to wholesalers across the country with one mouse click.  Similarly, the wholesaler's sales force can go to one web location to easily access marketing information from many different suppliers.

"1Vine solves a problem that affects not only RNDC, but also our suppliers and the industry in general," explains Rosenberg.  "They provide a central web location for in depth wine information as well an opportunity to improve the communication of critical marketing information throughout our business and for our key business partners.  We believe this service will save our suppliers time and money and improve how the industry communicates as a whole."

The 1Vine online resource also assists wine suppliers and distributors in their "green" conservation efforts, since the need to produce paper sales slicks is greatly reduced with sales teams printing only the slicks needed for their accounts. 

RNDC has wholly-owned operations in Arizona, Alabama, Colorado, District of Columbia, Florida, Louisiana, Maryland, Mississippi, North Carolina, North Dakota, South Carolina, South Dakota, Texas, Virginia, and West Virginia.  RNDC also has joint- venture operations in Kentucky, Ohio, and Oklahoma.  In total, RNDC has more than 6,000 employees nationwide.