Michigan Communities Unite Against Underage Drinking

    Diageo has announced its support of the launch of the “We Don’t Serve Teens” campaign, aimed at combating underage drinking in Michigan.
    Unveiled in October, the “We Don’t Serve Teens” campaign was created by the Federal Trade Commission and The Century Council to educate adults on the legal repercussions of furnishing alcohol to minors. Representatives from the Michigan Liquor Control Commission and the Michigan Licensed Beverage Association gathered yesterday at select retail locations in Grand Rapids and Kalamazoo to kick off the campaign.
    “We commend the citizens of these communities for taking the initiative to show their support in the fight against underage drinking,” said Barry Becton, senior director state government relations, Diageo.  “This issue affects all of us. We must have a united front in keeping alcohol out of the hands of anyone under the age of 21.”
    Research commissioned by The Century Council, a not-for-profit organization dedicated to fighting drunk driving and underage drinking, reveals that 65 percent of underage youth who drink obtain alcohol from family and friends. Only 7 percent of youth report that they obtained alcohol from retailers who failed to check for identification.