Hit the Road, Jack

    With more than 200,000 visitors annually to Lynchburg, Tenn., the Jack Daniel Distillery long has been one of the more popular tourist attractions in the Southeast. But for those in California who haven’t yet made the trip to the Cave Spring Hollow, the folks at the Jack Daniel Distillery are taking the distillery to them.
    California friends of Jack Daniel’s over the legal drinking age are invited to visit the newest “Jack Daniel’s Experience” hitting the road — a 45-foot bus filled with state-of-the art video monitors, a top-notch sound system and other fun items designed to bring a little of the world famous distillery to the people. The interactive area will include a distillery tour and a Jack trivia game, as well as information on responsible drinking.
    “We’re all very excited that we’ll be able to bring a little bit of Lynchburg and the Jack Daniel Distillery to California and give our friends a quick and easy lesson of how we’ve made our award winning Tennessee whiskey for more than 150 years,” said Ed Carias, Jack Daniel’s California Business Manager. “California is one of our top states, and we hope our friends will have a great time visiting the Experience and maybe even come away with a little nugget of information about Mr. Jack they didn’t know before. We think there will be something here for every friend of Jack Daniel’s.” 
For more information, visit www.jackdaniels.com.