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Heineken Announces New President and CEO
Don Blaustein will be appointed president and CEO of Heineken USA effective October 5. This appointment follows the decision of Andy Thomas, currently president and CEO of Heineken USA, to leave the business.
Blaustein is currently senior vice president of sales with the company. Commenting on the change, Massimo von Wunster, regional president of Heineken Americas, said, "Andy's decision was clearly not easy, but we both agree it is the right one. Over 12 years with Heineken, Andy has made a valuable contribution in each of his roles. In his most recent two years with Heineken USA, his leadership of the Heineken Premium Light launch and the negotiation of the ten-year agreement with FEMSA are important milestones for the business. He leaves Heineken USA performing strongly and with a great platform for future growth.
"I am delighted that Don Blaustein has accepted the role," von Wunster said. "Don has extensive experience of leading and building successful beer businesses both in the Americas and internationally. Since joining Heineken USA two years ago, Don has had a considerable impact on performance and his experience and knowledge will be invaluable as Heineken USA continues to grow."
Andy Thomas said, "This decision has been difficult for me. However, it has gradually become apparent that the company and I do not share exactly the same perspectives on the business. We have therefore mutually and amicably concluded that this is the best way forward. I know that Heineken USA will continue to enjoy success and I look forward to starting a new stage in my career."
"It will be a genuine privilege to lead the Heineken USA organization," Blautstein said. "We have a great team, strong plans and the right strategy. When you combine this with the strength of our brand portfolio and our positive partnership with FEMSA, I believe we are well on the way to unlocking the true potential of our business. I look forward to continuing to build on the Heineken USA success story."
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