Guiness Presented With Prestigious Award

    Diageo Ireland and RMG Target received one of the marketing industry’s most prestigious awards on a global scale, it was recently announced. The Guinness Relationship Marketing Program won for Best Direct Marketing Program in the world at the Direct Marketing Association (DMA) International ECHO Awards held in Atlanta.
 Diageo Ireland received the award for its Guinness Relationship marketing program, which consisted of visually striking direct mail and point-of-sale material in addition to a cell phone text messaging program.
    The DMA holds the event at its annual conference, providing many special awards for the marketing companies behind a variety of marketing campaigns in different categories. The 2005 ECHO Awards attracted more than 1,000 entries in all.
    “This is a huge achievement for the Guinness brand and our agency, RMG Target,” said Asta Lund, relationship marketing brand manager, Guinness.  “It is the biggest accolade that can possibly be achieved in direct marketing, at a global level. We always aim to develop and deliver world-class campaigns and our hard work has certainly paid off. We are absolutely thrilled.”