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Future Brands Appoints Greenow
Future Brands LLC, the U.S. sales and distribution operation for
Beam Global Spirits & Wine Inc., and the Absolut Spirits Company
Inc., has announced the appointment of Pryce Greenow to vice president,
sales-west region. Greenow reports directly to Bill Newlands, senior
vice president of U.S. commercial development for Beam Global.
"Pryce comes to us from Beam Wine Estates, where he was responsible for
sales strategy development and the execution of off- and on-premise
national accounts, export markets, duty free, airline and military
channels. Among his accomplishments, Pryce led the channel management
team that accounted for 30 percent of total company wine sales and
delivered market-beating results," Newlands said. "Pryce's
results-oriented style coupled with a track record of delivering
exceptional commercial benefits makes him the perfect candidate for
this role. He is well-positioned to lead the Future Brands' west region
and its distributors to achieve their profit and market share goals in
2008 and beyond."
"I look forward to working with the second largest spirits supplier in
the U.S., where every major brand has seen improvement in dollar sale
percentages in the last year. I also look forward to building on the
strong relationships we have with our customers," Greenow said. "Future
Brands has had a strong start to 2008, and I am committed to meeting
the company's 2008 goals."
Prior to Beam Wine Estates, Greenow worked at Allied Domecq Wines USA,
where he led trade marketing and creative services. He was responsible
for tailoring national marketing programs to enhance POS effectiveness
and exploit local market, channel and account specific opportunities.
He then went on to serve as a manager for Allied Domecq Wines USA's
business planning and analysis group. Preceding his work for Allied
Domecq, Greenow was a consulting leader for San Francisco-based Marakon
Associates. He spent seven years in the British Army where he achieved
the rank of captain.
For more information, visit www.beamglobal.com and www.drinksmart.com.
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