Fred Noe Joins Beams on the Bottle

Today, Jim Beam adds a portrait of Fred Noe, 7th generation family distiller and bourbon ambassador, to the iconic Jim Beam bottle. Noe shares this distinction with only six other Beam family members, including his great grandfather, James B. "Jim" Beam. The label was last changed in 1994, to make room for Noe's late father, Frederick "Booker" Noe.

"I remember feeling proud the day they put the picture of my dad, Booker, on the Jim Beam bottle," said Noe. "I never thought I would take my place next to him; it is a huge honor - about as big as it gets in my family and in our business. I feel an overwhelming sense of pride."

During his tenure, Noe has been a distiller at the Jim Beam distillery in Clermont, Ky., working on the bottling line, hand-selecting barrels for Booker's bourbon and maintaining his family's closely guarded recipes and traditions. Since 1999, he has also served as a Bourbon Ambassador for Jim Beam and the Small Batch Bourbon Collection, sharing the craft of whiskey making and the rich history of his family's legacy, with bourbon enthusiasts worldwide. Looking ahead, Fred aspires to explore and create new, innovative bourbons, and eventually leave his own legacy within the Beam empire and bourbon industry.

"We are proud to add Fred Noe to the Jim Beam label and to celebrate this milestone within the bourbon industry," said Keith Neumann, vice president global for Jim Beam. "Fred has genuine passion for bourbon and has dedicated his life to the business and the brands."