Diageo Partners With Zagat to Create drinkwell
In an innovative industry collaboration, Diageo - with hallmark brands including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo, Captain Morgan and Tanqueray - has announced that it has joined with Zagat Survey, the world's leading provider of consumer survey-based content, to launch drinkwell (www.idrinkwell.com), the first online resource guide to restaurants that are dedicated to serving the highest quality drinks and drink service.
"When people go out, they often start the evening with cocktails, and that experience - good or bad - can set the mood for the entire night," said Steve Wallet, vice president of Channel Marketing for Diageo. "At Diageo our leadership and knowledge in the area of spirits, beer and wine is second to none. drinkwell combines Diageo's expertise with Zagat's and the industry's foremost mixologists to create a one-of-a-kind online resource for consumers seeking a complete quality dining and drinks experience."
Visitors to www.idrinkwell.com will have free access to the ratings that Zagat surveyors have given to the hundreds of drinkwell establishments across the country, based on the quality of drinks, service, atmosphere and cost.
"Eating is only one part of the consumer experience when visiting a restaurant," said Tim Zagat, co-chair and CEO of Zagat Survey. "The creation of drinkwell gives consumers a new way to make informed decisions about where to find the best drinks and service."
drinkwell has partnered with several world-renowned beverage experts including Dale DeGroff, Steve Olson, Paul Pacult, Dave Wondrich and Doug Frost to develop the drinkwell_ Academy Staff Training Program for participating establishments. drinkwell-accredited establishments are identified by a special black and brushed metal plaque, in the same way the burgundy Zagat Survey decal denotes a Zagat-rated restaurant.
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